After manufacturing, distribution process starts. The first step of distribution process is transfer of end products to 4 main storage areas belong to Unilever which are located in Trakya Industry Region, İstanbul Sarıgazi, Merko Karamürsel and Bursa whose capacities are 22.500, 9.785, 7.840 and 12.740 palettes respectively. Besides, products imported from Holland and exported abroad are stored in the depot in Trakya. The following step is transfer from main depots to point of deliveries and 6 general storage areas and this step is called “Primary distribution”. General storage areas are positioned in İstanbul, İzmir and Ankara with capacities of 750 palettes per area. In those cities, Unilever has its own distribution network and in whole Turkey, there are 89 points of delivery and Algida puts products of its 146 distributors in those depots. For Algida, it is not important which product belongs to which distributor, this condition is totally left to distributors’ responsibilities. As final step, distributors make transfers to both local groceries and key accounts. Besides, Algida sends products to key accounts in İstanbul, İzmir and Ankara through its own distribution network. Distribution to key accounts is named as “Modern Trade” without caring whether Algida or distributors do the transfer and distribution to local stores is defined as “Secondary Distribution”.